Role

Creative Direction, Illustration and Layout

Overview

This visual aims to clarify what human-grade pet food means in the growing pet food market and how widespread these premium foods have become. We worked directly with MWW, an independent public relations firm, to help promote and highlight many of the positive attributes this premium pet food category brings to homes nationwide.

Research

Data was based on historical sales made on PetFlow.com between 2015 and 2016. Numbers have shown that human-grade pet food was most purchased by households located in major cities where households with dogs as pets were slightly more inclined to purchase this type of food over households with cats. Consumers who often purchase organic and non-GMO foods were twice as likely to purchase human-grade pet food for their pets. San Francisco, California ranked #1 for households purchasing this type of food for their dogs and Tampa, Florida ranked #1 in purchasing human-grade food for their cats.