August 2017 - Present

Managed NY/NJ Academy of Ceramic Art’s social media account, created social media campaigns and promoted courses leading to 10% boost in enrollment
Designed UX platform and brand identity for Burger Club, a quirky, niche hamburger review community, connecting hundreds of burger enthusiasts in their mission to identify the best burgers in NYC
Created brand identity for Heritera as well as catalogs, social media assets and trade show booth for the 2019 Architectural Digest Design Show
Produced and managed all digital assets, including product imagery for Heritera’s Shopify powered e-commerce store

December 2015 – August 2017

Led team in overhauling UX across the entire consumer-facing platform by redefining
categories, optimizing checkout through A/B testing, re-designing homepage, product detail
and list pages, and establishing a strong design system
Collaborated with marketing team to create advertising and promotional graphics to increase
AOV and drive company to profitability
Saved the company at least $100K+ by re-designing PetFlow’s branding in-house which
included establishing a complete visual design system - logo, UI pattern library, shipping box
and packing tape, universal color usage, language and photography/lifestyle imagery
Supervised creation of all branding, marketing, promotional and sales material
Supervised design and production for booth displays for several major industry trade shows
Supervised all email marketing designs, asset production and secured all variations for A/B
testing through our email marketing platform increasing average profit margin in email
channel by 23% in three months
Led design on custom landing pages and advertising campaigns in collaboration with
marketing which grew a new-to-market CPG brand’s sales run-rate revenue by 10x in 8
months

March 2015 – December 2015

Created user flows, wireframes and redesigned UI/UX for Crowdcast, the B2B enterprise aggregation and reporting platform that surfaces top user-generated content (UGC) for consumer packaged goods (CPG) clients like Banana Boat, Campbell’s Soup and Kleenex
Designed Crowdtap brand book and updated its visual identity for both digital and print media
Re-designed all transactional email communication for the B2C platform
Created user flows, wireframes and designs for the B2C platform

February 2011 – February 2015

Designed Moat Live, a product which animates live advertiser campaign data on online publishers like Forbes and AOL
Designed UI/UX features and functionalities for all of Moat’s B2B digital products
Designed all aspects of Moat’s inaugural Attention.io Executive Summit, which include the event logo, badges, attendant gifts, programs, presentation slides, and signage while interfacing directly with vendors to obtain deliverables from concept through completion
Produced and designed widely delivered presentations for the CEO and Co-Founder for sales pitches and board meetings
Animated Nasdaq’s Times Square large scale outdoor video billboards for an advertising week Moat/Nasdaq event and was also solely responsible for branding, designing and animating all event graphics
Interfaced directly with the development team to execute assignments from concept through completion
Created all internal and external branding, marketing, sales and promotional material

August 2009 - 2015

Designed Byte Dept. logo and corporate identity
Designed an e-commerce boutique for Felice Dee, based on the Magento platform
Created web site and graphics for the Street Eats iPhone app
Animated a promotional video for Venturneer, a mentoring program for entrepreneurs

September 2010 - February 2011

Designed web site, content, corporate identity, and collateral for the mobile and desktop application
Designed and executed wireframes for all online media
Designed and animated corporate presentations

October 2009 - September 2010

Created web site re-designs for several Scholastic online book sites
Illustrated and designed supporting collateral for Baby Sitters Club and the Dear America book series Teachers’ sites
Designed and animated web banners for Expo Markers
Developed and created advertisements for Marks, Paneth & Shron Financial Services

January 2009 - September 2009

Education

Parsons School of Design

September 2005 - May 2009

Skills

AI Image Generation, Adobe Firefly

Illustrator, Photoshop, InDesign, Lightroom, AfterEffects

Sketch, Figma

Keynote, Powerpoint, Google Workspace Applications

Lifestyle and Product Photography

Languages

French and German Basics