branding, UX & Visual Design
community platform
Overview
Burger Club began as a playful idea among friends—a quest to uncover the best burgers in New York City. I had the opportunity to bring that vision to life by crafting a bold, memorable brand identity and designing a website that captures the fun, community-driven spirit of the club.
From logo development to visual language, I designed the brand to feel both adventurous and welcoming, with a nod to classic burger joint nostalgia and a modern twist. The goal was to create a look and feel that invites people in, makes them smile, and sparks curiosity about the next burger on the list.
For the website, I focused on user-friendly design with engaging visuals, intuitive navigation, and responsive layouts, ensuring a seamless experience across devices. Features include a dynamic burger rating system, event highlights, and a community-driven gallery that celebrates the journey of the club’s ever-growing herd of burger lovers.
This project allowed me to merge branding, UI/UX, and storytelling into a cohesive digital experience—and yes, a lot of burgers were consumed in the process (all in the name of research).
who they are
We are a merry band of meat marauders—fearless, hungry, and always on the prowl for the next glorious bite. Burger Club is a gathering of burger enthusiasts, culinary adventurers, and patty philosophers who roam the wilds of New York City, seeking out the juiciest, most mouthwatering hamburgers in all the five boroughs (and beyond, if the beef calls us).
Our noble Quest? To discover and crown the Finest Hamburger in All the Land—one bite at a time. With ketchup-stained maps and ravenous appetites, we brave the crowded diners, hidden gems, and hyped hotspots, rating each burger with critical precision—and maybe a side of fries.
Friendships are forged over sizzling patties, alliances built through shared onion rings, and legends born from double-stacked feats of beefy bravery. Whether you're a well-done warrior or a rare rebel, all are welcome to join our burgeoning herd of ravenous beef-eaters.
Grab a napkin, sharpen your appetite, and come take your place at the round table (preferably near the ketchup). The Burger Club is always open to new recruits. Your taste buds will thank you—and so will the cow.
Join the Quest. Eat the Burger. Live the Legend.
