PetFlow Homepage Design
Originally, the homepage desperately needed an update that allowed for ample opportunity to capture customers.
A dominant area was defined at the top of the homepage under the navigation to highlight products, categories, or promotions that could be easy changed or updated. If a customer was logged in, they saw dynamic content related to their shopping habits or buying preferences.
The entire homepage was iteratively revamped. Updates included a new navigation, a new smart search, a more prominent promotional section, new footer, and overall new styling applied to the remainder of the page.
