PetFlow Marketing
As creative director for PetFlow, my team and I worked collaboratively with the marketing department to produce creative that continued to boost reach and product sales via print and digital mediums. Our collaborations spanned everything from Valpak mailers, to inserts promoting pet food brands we featured on our site, to email campaigns to reach different types of customers, to re-targeting and Facebook ads.
Shown above are two iterations of a mailer advertising free shipping and a discount on pet food. Version #1 was the first design, utilizing only illustrated visuals. Version #2 was the second design, which rendered a significant increase in campaign sales performance. Data was collected by the marketing team to help inform design improvements.
Direct marketing for featured premium pet food brands Merrick and Nature’s Variety.
Custom Kiosk
This kiosk was designed as a concept for a potential partnership with a major nationwide supermarket chain. PetFlow was looking to expand its reach beyond the web by creating a suite of kiosks that could serve as a method to gain new customers as well as promote a selection of premium pet food brands not found in supermarkets.
