Heritera is a brand that features contemporary ceramics and housewares made in the USA in small batches.
Heritera was created out of a desire to reconnect with my heritage, artful roots and love of nature in 2017. It was named by combining two words, heritage and era, which serves to both honor the past but also represent the future. Many of the items I designed and created are inspired by nature, art, architecture, and my South American roots.
The wholesale line sheet
The line sheet is a critical part of any wholesale business. For Heritera, I needed it to be simple to print, economical to produce and easy to distribute. I chose to use US letter size paper for this project which was folded in half. When folded, its dimensions are 5.5” x 8.5” – easy to handle and distribute without sacrificing legibility or content.
All wholesale items were vector illustrated, easy to scale, edit and use online and in print. Halftone elements were used in each illustration, which gave the illustrations a vintage feel while also keeping costs low without sacrificing quality. A heavier cardstock was used for added durability.
Spring / Summer
2020 Catalog
